Concept preview by ElevityX. Not the official site of Truckee Tire, and not affiliated with or approved by it. About this preview

Truckee Tire530 · 582 · Tire

10262 W River St · Truckee, CA

4.9382 Google reviews

Hometown tire shop. Voted best three straight years.

Flat repairs. New tires and custom wheel orders. Snow tires on and off every season. Travis and his crew run the shop on West River Street.

The two open service bays at Truckee Tire on West River Street, with Nexen, BFGoodrich and Falken banners on the walls
The bays at 10262 W River St
By the numbersStats as of Oct 2026

Services Tires & wheels

Every position covered.

Nine ways to get you back on the road, from a nail in the tread to a full set of custom wheels. Not sure what you need? Call 530-582-TIRE and ask. You’ll get a straight answer.

A tech in a cap kneeling at the rear wheel of a gray Jeep with a yellow floor jack, pines and blue sky behind
A wheel off in the lot at the old shop, pines behind.
40 reviews

Flat repair

Flats and punctures fixed. The job customers name most, in 40 Google reviews.

New tires

Sales and installation. Need a size that isn’t on the rack? It gets ordered, fast.

Fall · Spring

Snow tire swaps

Winters on before the first storm. Summers back on when the passes clear.

Custom wheels

Special orders and honest fitment advice for the setup you actually want.

TPMS & sensors

Tire-pressure checks and sensor resets.

Nitrogen fills

Nitrogen fills.

Pressure & lugs

Pressure checks, lug-nut torque and valve-stem repairs.

Trailer & RV

Boat trailer, camper or RV with a flat? Call 530-582-TIRE.

Used tires

A good used tire when that’s what makes sense for the car.

Banners in the bays

BFGoodrichFalkenNexenContinental

The season Winter

Winter is our season.

A flat on Highway 80. A screw in the tread on the way into Tahoe. A flat riding the flatbed in a snowstorm. Flat on 80? Call 530-582-TIRE.

“I got a flat on HWY 80 and they got me in right away.”

Stephanie V., Google review ★★★★★
A flat tire on a silver Nissan SUV riding a flatbed tow truck in falling snow
A customer’s flat on the flatbed, in the snow.
The old Truckee Tire shop in a snowstorm: a white sign over closed bay doors and a red door with an Open sign
The red door open on a snow day at the old shop.

Through the year

Every season is a tire season in Truckee.
  1. Oct – Nov

    Snow tires on

    Beat the first-storm rush. Call ahead to get on the schedule.

  2. Dec – Mar

    Winter flats

    Flat repairs and tire-pressure checks. Call ahead.

  3. Apr – May

    Summers back on

    Swap back when the passes clear, and check the tread for next year.

  4. Jun – Sep

    Trailers & road trips

    Boat trailers, campers and a fresh set before the long drive.

The shop West River St

West River Street is home field.

Truckee Tire is Travis Pribble’s shop, and it runs the way a hometown shop should: straight answers and fair work.

The steel Truckee Tire hanging sign: a cut-out mountain range over the shop name and phone number
The steel mountain sign at the old shop
The old Truckee Tire shop: a white sign over two open bays and a red door, a black SUV on a lift in the left bay
The old shop on West River Street, before the move to 10262
Owner
Travis Pribble
The crew
“Travis and his crew” · how the reviews put it
Address
10262 W River St · since the move from the old Unit 4

Customers describe Travis and his crew as helpful and honest.

One customer’s Google review tells how Ace Hardware sent them to Truckee Tire.

“After stopping at Ace Hardware for a patch kit, they suggested we head to Truckee Tire. It was the right move.”

Stephanie L., Google review ★★★★★

“Big Thanks to Travis Pribble at Truckee Tire! He keeps the wheels on our meals rolling.”

Sierra Senior Services, Thank You Thursday

Reviews Google

382 reviews. 4.9 stars.

4.9382 Google reviews · Read them all
★★★★★

“Got there at 2:50 and was out in less than 30 minutes! Amazing service!”

Gary P., Google review · Four new tires
★★★★★

“Travis at Truckee Tire made the whole process smooth and stress-free. He quickly sourced the right setup, gave advice on the proper fit, and kept communication clear the entire time.”

Anna T., Google review · Custom wheels
★★★★★

“It’s rare to meet someone who is this genuinely helpful and honest.”

Jiatong R., Google review · Tire light

Voted Best Tire Center 2024–2026 in the Best of North Lake Tahoe & Truckee readers’ poll. Nextdoor Neighborhood Favorite 2021–2024.

Visit Hours & directions

Open weekdays, 7:30 to 5.

530·582·TIRE

That’s (530) 582-8473. Tap to call from your phone.

Hours

Monday7:30 am – 5 pm
Tuesday7:30 am – 5 pm
Wednesday7:30 am – 5 pm
Thursday7:30 am – 5 pm
Friday7:30 am – 5 pm

Closed 12–1 for lunch.

Where

10262 W River St
Truckee, CA 96161

We moved from the old Unit 4 at 10855 W River St. Some older listings still show the old address.

Open in Google Maps

About this preview

This page is a concept made by Straten Schemel (ElevityX) to show Truckee Tire what a new website could look like. It is not their site, and they have not approved it. Facts come from public listings as of 2026-10-11.

The hometown-team styling is a design nod to the town; Truckee Tire is not affiliated with any school or team.

Photos come from the Truckee Tire website, Google Maps contributors and Yelp contributors. Rights are confirmed with the business, or the photos are replaced, at signing.

Want it taken down? Call or text (530) 414-0877 or email sschemel@gmail.com It comes down within 24 hours.